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Media company consolidation is the merging of different media content creators. This can be done for various purposes: for example, for a variety of content, structure for working with an audience, or ways to generate income (LoPucki & Verstein, 2020). In my opinion, this process has multiple advantages, so I consider it positive. The purpose of this paper is to explore and discuss these benefits and the impact of media company consolidation on all consumer groups.
Consolidation affects employees as they move from one company to another. This allows them to restructure their work processes and sometimes even get promoted. In addition, due to the change in the companys structure, they receive new interesting tasks. Undoubtedly, this takes some getting used to, but it allows them to grow professionally. Consumers of media content (listeners or viewers) also benefit from consolidation. As the new company tries to develop a new approach to the target audience, they work hard on the quality of content. As a result, it becomes better and more interesting to the audience.
Stockholders also succeed: since the consolidated company is aimed at growth, its shares are growing too. This is an opportunity to make money on the share of the original company and the one with which it merged. Advertisers can also benefit from the consolidation of media companies. Being in a state of development, content producers are forced to look for any way to grow and make money. Advertising is one of the most effective ways to stay afloat and get some profit. Thus, there are different ways for a media company to develop. This can become a good driver of growth and make a company large, well-known, and demanded.
Reference
LoPucki, L. M., & Verstein. A. (2020). Business associations: A system approach. Wolters Kluwer.
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