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Timms abbreviation VISPAC is a guide to exceeding customer expectations, and it contains six categories: value, information, speed, personality, add-ons, and convenience. The personality component in question is essential in achieving customer satisfaction. In this case, an important role is played by individuality. It can be manifested in the appearance of the staff, as well as in the individual approach to each client. If the company is making an effort to achieve success in at least one of these categories, the customers loyalty will increase, and they will prefer this company to all the others.
Nike is one of the leading companies that create sports clothing, shoes, and sports equipment ( Nike, 2021). The business processes of this company are aimed at long-term cooperation with customers and not just at making a profit. The company established a new division, the primary purpose of which was to develop technologies that will allow users to track their activity using devices, and the company could get information on consumer data. This system was created so that the company could know about the preferences and habits of each client individually and, thus, communicate more effectively with them about their needs.
From Nike, I purchased their well-known product called the Nike FuelBand. I received information about this device from the companys manager via an online chat. The manager responded in a short time and gave complete information about the advantages and disadvantages of different models of the bracelet. In accordance with my needs, the manager selected the most suitable model for me, which corresponds to the category of personality, and as a supplement after the purchase, I was given a discount on the purchase of the following Nike products, which, in turn, matches the add-ons, according to VISPAC.
In conclusion, Nike actively interacts with the client and tries to meet their needs as much as possible. Furthermore, this company uses information, personality, and add-ons, which correspond to the three categories of the VISPAC model. Nikes products are already used by many people, and by developing new products, the production of which is designed for each customer taking into account their needs, expands the circle of fans of this brand.
Reference
Nike. (2021). Nike.com. Web.
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