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Introduction
The Thai Lay Fashion Company is a well-respected garment exporter situated in Hong Kong with production facilities located in China. At present, the company caters to wholesale importers from markets in Europe and the UK. The success and acceptance of the companys products have encouraged the management to enter the retail garment industry in the UK. There are many methods that may be used when entering a new market. Due to the lack of funds that is required for a traditional stand-alone entry, it is proposed that the company franchises its business to prospective entrepreneurs in the country. The initial franchise fee for obtaining a license will help to bring in the capital at a later stage which can be used to develop the business. This paper is a marketing plan for the franchise business plan.
Franchising industry in the UK
Over the years franchising has grown to be a powerful business concept in many parts of the world including the UK. A study done by Research and Markets shows the following figures for the country. According to the company, This study on UK Franchising Industry2009 identifies the market as one of the significant components to UKs economic line valuing £9.82 billion
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