Principles Of Stakeholder Engagement

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Introduction

Project planning is an essential element for achieving business success. According to Jacobs and Chase (2014), a project plan refers to the list of activities that should be performed to achieve a specific goal. This plan is the most useful when all stakeholders work together. Thus, the principal purpose of this paper is to explain how it is possible to ensure buy-in for and feedback on the project plan to achieve the best outcomes.

Main body

To begin with, one should describe what the term stakeholder means. According to May (2016), a stakeholder is any person or group that affects, or is affected by a particular project (para. 3). If the full buy-in is not present, it is challenging to reckon on the fact that a project will result in significant benefits. That is why it is necessary to contribute to increased stakeholder buy-in, and the following steps are useful here. Firstly, Alexander (2018) states that it is essential to list all stakeholders and identify what motivates them. For example, some individuals can be driven by bonuses, while others benefit from the products of good quality. Secondly, it is also rational to communicate progress throughout execution for stakeholders to understand the meaning of their participation (Alexander, 2018). Finally, it is necessary to provide stakeholders with the correct information. In this case, they will be encouraged to respond with valid and useful feedback.

Conclusion

In conclusion, numerous businesses use project plans to achieve their goals. An essential element of these plans refers to ensuring stakeholder buy-in and feedback. These phenomena are necessary for companies to consolidate all their stakeholders and achieve shared objectives. Thus, there are a few useful steps, and they include identifying stakeholders and their motivation, communicating progress, and providing stakeholders with valid information. These steps are sufficient for businesses to achieve the desired results.

References

Alexander, M. (2018). 6 ways to increase buy-in from project stakeholders. TechRepublic. Web.

Jacobs, F. R., & Chase, R. (2014). Operations and supply chain management (14th ed.). McGraw-Hill Education.

May, A. (2016). Stakeholder buy-in: The secret to project success. Dashe Thompson. Web.

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