Shopping for Christmas Essay

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It’s never too early for Christmas shopping!

For the average person, Christmas is still far away. And if you ask Alexa or Siri to play a Christmas carol, she may look at you a little askance. But if youre in the corporate space  or even if youre the official family gifter  youre already jingling those bells and counting those coins. After all, it takes time to buy the perfect Christmas present.

If youre shopping for immediate family, wholesale Christmas gift hampers may feel tacky. Think about it. Your mother-in-law is unlikely to be impressed if she gets the same gift basket as her cousins in the North. On the other hand, if you have six nieces all aged five years and under, its not unreasonable to order baby hampers in bulk and just change the name on the box.

So yes, there are instances where a gift basket doesnt go astray. Still, if youre buying more than ten hampers, you need to start doing your logistics early. If you wait for the Christmas delivery rush, your gifts will arrive too late, and you may have to pay extra for premium shipping. So even as you pick a gift for each loved one, note their address and schedule.

Pre-planning saves Christmas

If you want these gifts delivered to their doorstep, whether or not you want to surprise them, it can be helpful to find out when theyll be home so you can book the delivery truck accordingly. Also, if you ship all your items in one go, you might receive a discount from your gift hamper provider. Many of these companies have gift concierges that can help you tailor your presents.

But lets step back into the corporate space for a moment. If youre Christmas shopping on behalf of your employer, Christmas gift baskets are a convenient shortcut. Except you dont want recipients to feel their presents are generic. One way to customize each gift is to include corporate branding. Some hamper firms will print your companys logo onto the gift box.

This way, you can clearly distinguish gift packs for different clients. You can also use a different gift set for internal gifts (your staff) vs external gifts (for clients and partners). Apart from the logo, you can also have the gift box branded in company colours, or tied off with a company-coloured ribbon. Its all in the little things.

The inside counts

Now lets think about the content of your gift basket. Most hamper companies have a selection of Christmas-sy gift boxes. Theyll have the usual fruit cake, chocolate, cranberry-laced goodies, and maybe even some fruit cake. These hampers have a basic menu, but they allow you to add items according to your preference. So, for example, you could add champagne or cookies.

You still have four months to go, and thats plenty of time to review your giftees preferences. Do they like chocolate, cheese, or Christmas crackers? If theyre drinkers, do they want sparkling Sauvignon or aged whisky? Are they vegans that would rather have rice crackers and figs?

Do a little research to ensure nobody receives a potentially offensive present. Finally, double-check the addresses, contact details, and names of the people youre gifting. You dont want to dim their excitement by spelling their name wrong.   

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