United Airlines Marketing Channels: Pros and Cons

Table of Contents

United Airlines Television Ads
United Airlines Press Releases
United Airlines Twitter Account
United Airlines YouTube Channel
United Airlines Official Website
References

United Airlines Television Ads

One of United Airlines traditional marketing channels for promoting environmental sustainability is television advertising. Environmental United Airlines TV ads are part of the United Eco-Skies program (United Eco-Skies, n.d.). The advantage of TV advertising is its broad audience reach. However, the lack of instant and direct access to other links about the companys environmental activities is a disadvantage for interested environmental and business specialists. It is also worth noting that TV ads are not informative.

United Airlines Press Releases

United Airlines publishes press releases related to environmental sustainability and ecology topics. According to Kirby (n.d.), one of our greatest opportunities to reduce aviations environmental footprint is through sustainable aviation fuels (para. 2). The positive aspect of press releases is that it is a direct expression of the ideas and goals of the company and its executives. Press releases also often attract additional investment and specialists attention. Like TV ads, press releases are not informative means of communication.

United Airlines Twitter Account

United Airlines have an official Twitter account as a mean of promoting environmental sustainability. United Airlines has an audience of about one million followers on Twitter (United Airlines, 2011). This marketing channels advantages are direct contact with the audience and the possibility of marketing cooperation with environmental sustainability partners. It is also worth noting the ability to provide links to information sources. Twitters conceptual limitation on the number of characters and obscure algorithms for promoting accounts prevents the popularization of United Airlines environmental policy.

United Airlines YouTube Channel

United Airlines has another digital marketing channel. It is the official YouTube channel of United Airlines that the company uses to promote and tell about environmental sustainability (United, 2006). YouTube, as a promotion platform, is one of the largest global networks that cover almost all social groups. It is also worth noting the possibility of cooperation with the host brand for long-term promotion ad campaigns. However, the inability to post environmental information in textual format for business partners and ecological professionals is a disadvantage.

United Airlines Official Website

Such a large company as United Airlines have their own marketing channel. They are the official United Airlines website, where they post news articles on various topics, including ecology (United newsroom, n.d.). It is important to note such positive aspects of this communication channel as informativeness and many articles. It also contains links to all United Airlines social media accounts. Of the shortcomings, it is worth highlighting that the official site is not an object of the native recommendation algorithm, which complicates the promotion and communication.

United Airlines Marketing Channels Advantages and Disadvantages Table.

	United Airlines Marketing Channels Advantages	United Airlines Marketing Channels Drawbacks
Television ads	Wide audience reach.	The lack of instant and direct access to other links; TV ads are not informative.
Press releases	It is a direct expression of the ideas and goals of its executives; It attracts additional investment and specialists attention.	Press releases are not informative.
Twitter account	Direct contact with the audience; The possibility of marketing cooperation with environmental sustainability partners; The ability to provide links to information sources.	The conceptual limitation of Twitter; Obscure algorithm of promotion.
YouTube channel	One of the largest global networks; It covers almost all social groups; The possibility of cooperation with the host brand.	The inability to post environmental information in textual format.
Official website	Informativeness; A large number of articles; It contains links to all United Airlines social media accounts.	The official site is not an object of the native recommendation algorithm.