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Scope
Your heuristic analysis should focus solely on the shopping cart experience, from adding items to the cart to initiating the checkout process.
Deliverables
A 1000-words maximum report (submitted as PDF on Learn).
Heuristic Analysis Report:
Introduction: Briefly describe the website, its intended audience, and the specific focus on shopping cart functionality (50 words max).
Methodology: Explain very briefly that you will be using Nielsen′s 10 heuristics as the framework for your analysis (50 words max).
Findings: Use each of Nielsen′s 10 heuristics as a subsection to discuss the specific usability issues related to the heuristics found in the shopping cart functionality. Include screenshots for illustration (500 words).
In the case you really cannot identify issues on any of the 10, write about where you found the website doing well. Justify your answers. Most websites will violate more than 10 issues (so this is a really rare case).
Recommendations: For each heuristic, suggest actionable improvements based on your findings (400 words).
Appendix (Optional):
Include any supplementary material like annotated screenshots (recommend using Snipping Tool, Skitch, Mac default, CleanShot X (Mac), Xnapper, etc.) that you may have used for your analysis.
Please review the syllabus on our policy on AI-generated content should you choose to use AI tools to help you complete this assignment.
Grading Criteria
Depth of Analysis: 40%
Clarity of Communication: 30%
Relevance of Recommendations: 30%
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