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The primary purpose of the first website critique is to offer a well-informed argument about the effective or ineffective use of color, space, and typography on a website of your choosing. In doing so, you are expected to use Redish’s guidelines and cite her book. Your critique should be a minimum of 1,300 words.
The objectives of this assignment include practicing how to construct a persuasive argument, practicing how to compose a multimodal document, and practicing how to conduct an analysis. Taken together, these assignment objectives are designed to help satisfy the “Articulate theories and methodologies to analyze multimodal situations” and “Apply theories and methodologies to design a multimodal deliverable” course learning outcomes.
In attempt to ensure that you effectively construct and organize a valid argument, I suggest that the text be organized into five different sections (not paragraphs). Specifically, the outline below identifies the essential work that needs to be completed for this assignment. Lastly, your web critique should be APA formatted and include a “References” page.
SUGGESTED OUTLINE
SECTION 1: INTRODUCTION
Explain purpose of document
Provide rationale/explanation about chosen website and include the website’s URL
Explain and defend scope of analysis
Explain assessment process
Describe argument structure
State thesis
SECTION 2: COLOR
Identify Redish’s guidelines on the use of color
Provide summary claim about the overall use of color on the website
Cite specific evidence to support claim
Include visual evidence to support written claim by integrating annotated screenshots
SECTION 3: SPACE
Identify Redish’s guidelines on the use of space
Provide a summary claim about the overall use of space on the website
Cite specific evidence to support claim
Include visual evidence to support the written claim by integrating annotated screenshots
SECTION 4: TYPOGRAPHY
Identify Redish’s guidelines on the use of typography
Provide a summary claim about the overall use of typography on the website
Cite specific evidence to support claim
Include visual evidence to support the written claim by integrating annotated screenshots
SECTION 5: CONCLUSION
Argue the validity of analyzing a website based only on its use of color, space, and typography to assess the website’s effectiveness or ineffectiveness
Address any limitations of the analysis
Note any overall discernible patterns that resulted from the analysis
Provide summary argument about the website’s overall effectiveness or ineffectiveness
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