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For this discussion, research a company of your choice that uses multi-channel advertising to market its products or services. You may find this information through a simple Google search or rely on your personal experience with the company. Then, address the following prompts: In your initial post, address the following in no more than 2–3 paragraphs: Include the link(s) for the multi-channel campaign you evaluated. If you chose something offline, please upload a photo of the advertisement(s) to support your response. Evaluate the overall design strategy of the chosen multi-channel campaign. Consider including each of the following details in your response in no more than one paragraph: What advertising channels does this campaign use? For example, print, digital, and social media. What mediums do they use within each channel? For example, do they use magazines, newspapers, or other mediums in print? Who do you think the target audience is for this campaign, and why? Consider the advertising channels and the designs—choice of images, typography, colors, and the like—to inform your response. Is there a clear call to action? What is the company trying to get you to do? Is the campaign cohesive? What are the strengths and weaknesses of the campaign? Describe at least two changes that you would make to improve the campaign designs. Consider the following questions to guide your response in no more than two paragraphs: Which campaign components and design choices did you identify as weak? Is there scope to improve the cohesiveness of the campaign? Does the campaign design represent the company effectively regarding its design aesthetics? Are the design choices suitable for the audience you think it’s designed for? In response to at least two of your peers’ initial posts, answer the following in no more than 1–2 paragraphs: Explain the aspects of your peers’ evaluation that you fully or partially disagree with. Please maintain respectful language in your response. If you fully agree with your peers’ evaluation, explain in your own words why your peers’ evaluation is accurate. Recommend at least one more change that you would make to your peers’ chosen campaign designs. Explain your rationale for the change.
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