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For marketers, the marketing mix creates the opportunity to work with the customer market and the product to provide a differentiator in the marketplace. It is important for the marketer to know how the marketing mix variables impact the product and the relationship with the customer and the competitors.
Review this brief for Gray’s Cookies (scroll down the page to find the Gray’s Cookies brief), and answer the following questions:
What is the value proposition for Gray’s Cookies, and how do you believe it provides customer value?
Where will the consumer be most receptive to see and act upon the brand message?
Which social media platforms will be the best for Gray’s Cookies’ message and the target consumer? Why have you chosen this social media platform?
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 200-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
What did you learn from your classmate’s posting? What additional questions do you have after reading the posting?
What clarification do you need regarding the posting?
What differences or similarities do you see between your posting and other classmates’ postings?
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