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Identify and describe how a consumer motivation or affect is used in any advertisement for a governmental organization/institution/agency/military branch or any non-profit organization/institution.
Define how the motivation or affect reflects or appeals to a consumer’s self or identity.
Use attached chapter 5 as one reference.
Reference is Solomon, M. (2020). Consumer behavior: Buying, having and being. (13th ed.). Pearson Education, Inc.
Provide link to the advertisement and other references used.
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