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I do not think there are too many retail stores in the New Jersey area or the United States. The development of modern society aims to instantly satisfy the individual, which also includes easy access to affordable products they want. Moreover, innovation and creativity develop and are introduced into society so rapidly that new products are produced and sold almost monthly, but at the same time, other products are being developed. People are looking for the latest and greatest products and need different ways to get them.
If there were empty spaces instead of retailers, these places would most likely be replaced by manufacturing or manufacturing plants to produce products sold through online stores. A large number of retail stores can fully meet the needs of consumers to search for products and provide them with the opportunity to buy them. (Kotler et al., 2020). It does not matter how many retail stores there are; people will still want to buy goods somewhere, such as on the Internet, so companies will have to manufacture their products somewhere.
The existence of retail now affects the structure of the main concept in the future and the need for retail space. It helps companies position the product in the demand system, that is, in terms of suitability, and also helps producers see if the product should be discontinued or improved. Another feature of retail marketing in the retail space is that it gives insight into what customers like or dislike about their offerings(Kotler et al., 2020). When buyers make purchases only through the Internet, most of the goods would be unusable since the customer chooses only what he or she needs. As far as live shopping goes, other products could grab visitors attention and complement their original shopping experience.
Reference
Kotler, P., Armstrong, G., & Opresnik, M. O. (2020). Principles of Marketing (18th ed.). Pearson.
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