Order from us for quality, customized work in due time of your choice.
For Southwest Airlines, one of the worlds prominent low-cost carriers, positive organizational change, in the form of promoting a culture of improvement, can support and improve its competitive advantage globally. Organizational change can maximize the carriers global reputation as an animal-friendly and reliable carrier. It would support the companys ability to differentiate itself from the worlds other affordable airlines and win the trust of middle-income passengers traveling with pets and those valuing punctuality.
Improvements pertaining to preventing culture-related deficiencies can be crucial in the companys case. In 2018, the U.S. public was outraged by a video that depicted Southwests employee throwing a container labeled as containing live fish (Deabler, 2018). Positive change, for instance, the incorporation of ethical values into baggage handler education, implementing stricter pet transportation exams for employees, or promoting the culture of reporting animal abuse by colleagues, can prevent the incident from becoming an acceptable norm and harming the companys reputation in the future. Success in seeking global recognition as the provider of safe services for pet owners will then support the businesss global competitive ability by improving the quality of service.
Additionally, positive change, including fostering a culture of excellence and staying up-to-date with advanced aircraft maintenance technologies, can also help the company sustain its ability to compete in the global market by preventing reputational and financial losses from technological disruptions causing flight cancellations. In recent years, Southwest Airlines has had a series of mass flight cancellation events, including over 1300 flights canceled on April 2, 2022, as a result of intermittent technology issues following routine overnight maintenance (NBC Chicago Staff, 2022, para. 2). Organizational change and fostering the workforces readiness for taking responsibility and sharing their incident prevention ideas could be helpful (Umut & Aslan, 2019). For Southwest Airlines, such strategies may result in the minimization of technology-related issues caused by outdated working practices, thus improving its global reputation as a reliable carrier that fails to provide transportation services only if encountering extraneous factors that it cannot control, such as weather conditions or changes to global air traffic caused by other carriers. These reputational gains will solidify the companys competitive advantage on a global scale by affecting foreign customers preferences and levels of trust.
References
Deabler, A. (2018). Southwest baggage handler recorded throwing living fish, fragile items at airport. Fox News. Web.
NBC Chicago Staff. (2022). Southwest flights delayed, canceled nationwide due to technology problems. NBC Chicago. Web.
Umut, U. Y. A. N., & Aslan, A. (2019). Promoting readiness for change: A systematic review of positive psychology in organizational change context. Yönetim Bilimleri Dergisi, 17(34), 349-370. Web.
Order from us for quality, customized work in due time of your choice.