share the same information with anyone in the world and connect and communicate with individuals from all the corners of the globe. It is this concept that most of the social media presence in the world is based upon.

As a result

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Web 2.0 made the utilization of the internet to be much easier for ordinary users. This was thus a major factor in making the internet to be popular within the community. It thus should be noted that it is in the same year (2004) that Web 2.0 went mainstream that the concept of social media started to grow and develop at an alarming rate. This came about as a result of the fact that users now had the chance to create their own content online

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