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Web Critique #2
The primary purpose of this website critique is to offer a well-informed argument about the overall effectiveness or ineffectiveness of the home page and at least four (4) related pathway pages of an e-commerce website of your choosing. In doing so, you are expected to use Redish’s guidelines and cite her book. To help organize your analytic process and written critique, create a scenario to contextualize your assessment. For example, I often visit BathandBodyWorks.com to peruse the home fragrance section for seasonal products. The minimum word count is 1,500 words.
The objectives of this assignment include practicing how to construct a persuasive argument, practicing how to compose a multimodal document, and practicing how to conduct an analysis. Taken together, these assignment objectives are designed to help satisfy the “Articulate theories and methodologies to analyze multimodal situations” and “Apply theories and methodologies to design a multimodal deliverable” course learning outcomes.
In attempt to ensure that you effectively construct and organize a valid argument, I suggest that the text be organized into four different sections (not paragraphs). Specifically, the outline below identifies the essential work that needs to be completed for this assignment but you should identify and use the key information, strategies, concepts, guidelines, etc. discussed in the textbook for your specific units of analysis. Lastly, your web critique should be APA formatted and include a “References” page.
SUGGESTED OUTLINE
SECTION 1: INTRODUCTION
Identify the website, its URL, primary purpose, and primary audience
Provide rationale/explanation of chosen website
Explain purpose of document
Explain scope of analysis
Explain assessment process
Describe argument structure
State thesis
SECTION 2: HOME PAGE
Identify Redish’s suggested functions of a home page
Provide a summary claim about the overall effectiveness of the home page
Cite specific evidence to support claim
Include visual evidence to support written claim by integrating annotated screenshots
SECTION 3: PATHWAY PAGES
Identify Redish’s points about pathway pages
Provide a summary claim about the overall effectiveness of pathway pages
Cite specific evidence to support claim
Include visual evidence to support the written claim by integrating annotated screenshot
SECTION 4: CONCLUSION
Argue the validity of analyzing a website based only on its home page and pathway pages to assess the website’s effectiveness or ineffectiveness
Address any limitations of the analysis
Note any overall discernible patterns that resulted from the analysis
Provide summary argument about the overall effectiveness or ineffectiveness of the website’s home page and chosen pathway pages
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