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PART 1-USE APPLE AS THE COMPANY Choose an organization on which to complete a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Think of yourself as an outside consultant hired to research, assess, formulate, recommend, and evaluate your selected organization. It is important to remember that opportunities and threats are external to an organization, and strengths and weaknesses are internal to an organization. Complete the following: First, identify and describe what you consider to be your chosen organization’s internal strengths and weaknesses. Examples of internal factors include employees, management, and finance. Use the terms “Strengths” and “Weaknesses” as titles. Then, list three or more factors under each title and describe them. Second, identify and describe what you consider to be the organization’s external opportunities and threats. Opportunities and threats may include a variety of factors, such as economics, technology, demographics, environmental considerations, culture, competition, and political influences. Use the terms “Opportunities” and “Threats” as titles. Then, list three or more factors under each title and describe them. Be sure to both identify and describe the strengths, weaknesses, opportunities, and threats of your chosen organization. Written communication: Written communication is free of errors that detract from the overall message. APA formatting: If you use sources, ensure that resources and citations are formatted according to current APA style and formatting guidelines. Font and font size: Times New Roman, 12 point. PART 2 external factor evaluation (EFE) matrix and an internal factor evaluation (IFE) matrix. Worksheet will be attached. Complete the following: Using the EFE Matrix Template linked above, record the external factors, weights, ratings, and total weighted scores for your chosen organization. Once you complete the table in the template, discuss the pros and cons and applications for use of this analytical tool. You may record the written portion of the assessment in the template document, or you may create a separate document. Using the IFE Matrix Template linked above, record the internal factors, weights, ratings, and total weighted scores for your chosen organization. Once you complete your IFE matrix table, discuss the pros and cons and applications for use of this analytical tool for the organization. In addition, propose strategies that address the following. You may record the written portion of the assessment in the template, or you may create a separate document. What do you think would allow the organization to capitalize on its strengths? What do you think would allow the organization to improve upon its weaknesses? What are potential issues for stakeholders in their functional areas? PART 3 Complete a growth-share (BCG) matrix for an organization of your choice (template attached), along with a preparation worksheet in which you assess information for the matrix. You may wish to review the suggested readings listed in the Resources as well as do your own research into completing a BCG matrix to prepare for this assessment. Complete the following: Select an organization with multiple divisions or product lines to analyze. For example, Apple would likely be considered to have multiple divisions, such as those associated with iTunes, iPods, iPhones, iPads, and Mac computers. Assess your chosen organization’s key divisions. To do this, place five column headings at the top of a worksheet. Title the columns as follows: Divisions, Revenues, Profits, Market Share Position, and Industry Growth Rate. Assess your organization’s key divisions in each of these five categories. This information will help provide the foundation necessary to successfully complete a BCG matrix. Submit this worksheet as one of the deliverables for this assessment. Use the BCG Matrix Template linked above to complete a BCG matrix for your chosen organization. You might find it interesting and useful to compare and discuss your results with people from the organization. Be sure to submit both your completed BCG matrix and your preparation worksheet for this assessment. PART 4 Create a grand strategy matrix for an organization of your choice. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. You may wish to review the suggested readings listed in the Resources as well as do your own research into completing a grand strategy matrix to prepare for this assessment. Complete the following: Answer the following questions: Is your chosen organization in a weak or strong competitive position? Is the market growth rapid or slow? Complete a grand strategy matrix for your chosen organization using the Grand Strategy Matrix Template [DOC] linked above. Compare whether the organization’s strategies are aligned with the relevant quadrant strategies, and write a half-page summary on the differences and changes you identify. Make recommendations for changes to the organization’s strategy based on your observations. PART 5 Create a positioning map for an organization of your choice. Select an organization to analyze. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Assess your chosen organization against potential competitors. Complete the following: Using the Positioning Map Template linked above, determine two important factors and descriptors for the ends of the continuums, such as capacity, customer service, convenience, et cetera. Include your organization’s competitors in your map for the same two factors you chose for your selected company. Analyze the results. Discuss issues that leaders face when interpreting these results. Written communication: Written communication is free of errors that detract from the overall message. APA formatting: If you use sources, ensure that resources and citations are formatted according to current APA style and formatting guidelines. Font and font size: Times New Roman, 12 point. PART 6 Write a 300-word strategy evaluation report on a chosen company. USE APPLE AS THE COMPANY Select an organization to analyze. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Complete the following: Use the Capella library and the Internet to locate three articles written in the last six months, or as current as possible, about the industry of your selected organization. Consider the following questions as you do your research: What new opportunities and threats, or strengths and weaknesses seem to be emerging in this industry? Do you feel that your selected organization is using effective strategies? What recommendations would you offer? Write a 300-word document titled “Strategy Evaluation Report” in which you include the following: Summarize your organization’s strategy and performance in the current year. Identify strategic information about your organization’s competitors. Identify new opportweekies, threats, strengths, and weaknesses that seem to be emerging in the selected organization’s industry. Interpret the effectiveness of your company’s strategies. Recommend strategies based on strategy evaluation research. Use APA-formatted in-text citations for information you take from the articles, and provide complete references for all articles.
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