Category: Brand

Charmin is an American toilet paper brand manufactured by Procter & Gamble. It has a wide range of products, business strategy, and active promotion, which creates a competitive advantage, allowing it to occupy a leading position in the sales market. A variety of choices makes it possible to attract different market segments; however, the analysis…

Introduction This paper analyzes my perceptions of three brands  Harley Davidson, Naked Juice, and Tropicana Juice. While the paper contains individual analyses of each brand, it also highlights four issues in each segment  how each brand captures my attention, what captures my attention about the brand, my sensory perceptions of the brands aesthetic…

Introduction Digicel and Flow are telecommunication companies that provide mobile networks and home entertainment. Digicel has covered more than 33 countries worldwide, including Jamaica, Trinidad and Tobago, Fiji, and Haiti (Golding & Tennant, 2017). On the other hand, Flow, commonly written as FLOW, is known for marketing cable television, telephone, and internet in major Caribbean…

This paper is dedicated to the study of the target market for a new pet food brand called Natures Best, which is soon launching on the market. This brands high quality and focus on natural ingredients will soon make it the favorite dish of every pet. In general, an audience-focused approach is more efficient than…

Table of Contents The Elements of an Effective Cause Marketing Campaign Dont Let Big Data Bury Your Brand Branding in the Age of Social Media A Better Way to Map Brand Strategy The Elements of an Effective Cause Marketing Campaign The first article under discussion is written by Panepinto, and it is dedicated to the…

Research Rationale Celebrity endorsements positively influence buying intentions, brand identification, memory, and purchase behavior. In addition, celebrity ratification surpasses a positive frame of mind toward an organization; however, there is little evidence on whether an international or national star has a similar influence on product standards in the local market. There is a link between…

In 2016, an enormous spike in the price of EpiPen, a life-saving epinephrine auto-injector used in emergencies by people suffering from severe allergies, caused a massive scandal and numerous discussions. The manufacturer of the device, Mylan, confronted a public outrage and had to take measures to be rehabilitated in the eyes of society. This paper…

Table of Contents Situation Analysis Objectives Strategy Communication planning and product sales strategies Production estimates Quality control References Situation Analysis This case study illustrates the radical new approach to brand marketing being taken by Graves Enterprises and its floor care products. Traditionally, brands have sought to gain competitive advantage by communicating product benefits in a…

Greenomics As already discussed, the target market for this product is untapped and absolutely vast. Once Greenomics is launched, its market will only grow as awareness reaches people about how changing the way their run their offices will be cost-beneficial to them being environmental friendly at the same time. Product Strategy and PODs As of…

I chose this commercial because it represents the friendship between a human and an animal. It starts by showing how the relationship develops when a horse is growing up. Even though an animal does not talk, its feelings are shown in the way it spends time with the person who had direct involvement in their…