Category: Competitive Advantage

Introduction: Being the worlds largest coffee company both in terms of sales and market share, Starbucks Coffee Company (hereinafter referred to as Starbucks) has managed to position itself as a distinguished and successful provider of high-quality coffee products, attracting millions of customers worldwide. The company, which was founded in Seattle in 1971 as a mere…

The alternative strategies that Ryanair should adopt to maintain competitiveness include the following. Firstly, Ryanair should continue to adopt the red ocean strategy where it steals customers from other markets segments or from other major airlines. It can do this by stealing customers from the business class segments of other airlines for its own airlines…

The strategy and performance of LEGO® has seen many changes over the years it has been operating. This initially family-run business has gone through major fundamental changes which has allowed it to become one of the largest global toy manufacturers with high quality products and strong customer loyalty. Some key changes over time include changes…

The dirty water comes from homes,drainage of industrial waste and many other sourses is what we call sewage water or waste water. Due to ever increasing population the demand for clean water is constantly increasing, so purification and production of potable water is one of the alternatives to deal with this problem of water crisis.…