Category: Dell

Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (Explore Dell Technologies, n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019) define market segmentation as the…

Table of Contents Risk and Financial Impact Team Management Strategies Total Quality Management (TQM) References Risk and Financial Impact The process of new product introduction (NPI) is associated with many challenges that may lead to the failure in NPI project completion or returning investment costs and bringing profit. The major risks related to DELLs NPI…

Executive Summary Dell is one of the most successful computer systems manufacturing company in the world. This paper reports on the evaluation of the nexus that exists but the companys marketing activities and logistical function. Over the years Dell has developed a direct marketing channel that is facilitated by globally dispersed manufacturing sites, fulfillment centers,…

According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain management is to build a…

Since its establishment, Dell achieved great success as a company that specializes in the PC market. However, in 2013, Dell found itself struggling to maintain competitive advantage (Case study). To retaliate, Dells management decided to restructurize the company, assuming the main weaknesses to be poor attitude toward customers and stakeholders. The assumption was supported by…

Dell Technologies Overview: Goals, Objectives, Size, Layout, and Structure Dell Technologies has been known as one of the leading companies producing computers and computer technologies (Dell Technologies, 2018b). Furthermore, the goals of the firm were changed to more sustainable ones. In a recent update, Dell published its 2020 legacy of good plan (Dell Technologies, 2018b).…