Category: Digital Marketing

Introduction Industry background Emerging technologies have redefined marketing. One of the new areas of marketing that have emerged due to new technologies in digital marketing. Digital marketing is an important and ever-growing area of interest and a key component of marketing plans and business strategy in modern society where technology has become an integral part…

For successful development in 2020, global businesses have to think more about the customers and their needs. Despite the challenges, international companies must be ready to navigate the new environment. Global digital marketing has long gone beyond branding and advertising. In 2020, it must rely on customer experience to enhance the impact on consumers (Brenner,…

Marketing has altered much in recent years, as technological progress allows for more comprehensive ways of delivering information and motivating people to purchase goods and services. Digital marketing provides numerous advantages, which include various ways of interacting with consumers, collecting feedback, targeting specific demographic groups, and integrating advertisements in content. Understanding these key elements is…

Introduction Digital marketing has become a mainstay of the modern business environment. The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies. As a result, it has become strongly associated with more efficient strategies, optimised resource allocation, increased level of customer satisfaction, greater…

Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global market that contacts billions of…

Abstract Over the decades of its existence, McDonalds has been demonstrating quite impressive success. Due to its smart use of marketing, particularly, branding, pricing, and product diversification, the company has achieved notable success. However, in the realm of the digital market, the marketing approach had to be changed drastically. The emergence of the pandemic ha…

Introduction The recent advancements in Information and Communication Technology (ICT) have revolutionized how people interact with one another. In particular, the invention of the Internet has made the world a global village because many companies are expanding their operations globally through e-commerce (Stone & Woodcock 2014). For example, giant search engines such as Google and…

Introduction The primary objective of marketers is to inform and influence a target audience to buy a particular product or service. Therefore, they use the most suitable and effective ways to promote or advertise their products. Large companies carry out a marketing function to improve their position in the target market. Previously, companies only followed…

Table of Contents Deployed Digital Marketing Instruments Examples of Instruments Decision Journey Pre-Purchase Affiliate Location Conclusion References Deployed Digital Marketing Instruments The RACE goals, which stand for reach, act, convert, and engage, are actively employed by the Gucci brand to attract more young clients. Indeed, to reach more millennial and generation Z consumers, the company…

Any business needs to find ways to be easily available to customers and clients. This goal is accomplished by adopting a marketing strategy. Digital technology and the Internet have allowed taking marketing to a new level. There are numerous various channels accessible to businesses in virtual reality. Properly diversifying digital marketing tools can help a…