Category: Digital Marketing

In the heyday of information technology, people utilize it to help them with anything, doing business included. Ferrel notes that there is a term for that  e-business, which means running traditional business and achieving its goals with the help of the Internet (403). In its turn, people use the Internet by the means of…

Introduction This report presents a digital marketing strategy and plan for Shake Shack, an American regional chain of fast-food restaurants. The purpose of the report lies in developing the strategy for addressing the issues revealed during the digital marketing audit of the company. In particular, Shake Shack seemingly struggles with customer engagement and social media…

Introduction The fashion industry is one of the most competitive yet very lucrative businesses in the developed economies. According to Kingsnorth (2019), it is estimated that about 1,875 fashion retailers in North America and the European Union were forced to shut down because of their inability to sustain their operations. The projections show that about…

Introduction In modern days, the majority of companies possess at least some form of an online presence. Your company is one of them, which is a significant advantage over many other stores that have little to no access to the vast potential customer base that is the Internet. However, the current realization of this approach…

The consumer decision-making process can be broken down into five stages. For organizations selling high-engagement products, these processes are more pronounced (Chaffey and Smith, 2017). The first stage involves recognizing the need for a purchase, and it is entirely based on the buyers wishes. For example, constant image advertisements for cars or the latest news…

Taylor St. Baristas: Estimating Current Situation Estimation of the current situation is a vital step for understanding the online marketplace and finding ways to use social networks for marketing purposes. Taylor St. Baristas is a chain of coffee shops. As for now, it is a network of nine shops located all over London and one…

As 2009 progressed we saw Digital Marketing outstrip traditional approaches to marketing. Why has Digital Marketing grown? Digital marketing is an advertising strategy where brands are marketed using digital Medias such as the internet, televisions, and phones. However, digital marketing becomes interactive if the customers are able to communicate with the sellers through a platform…

Sears image creation using social media Sears has been around for over 100 years. Its recent launch of social media and product placement campaign aims at appealing to a young market aged between 10 and 17 years just before they get back to school. To achieve this, Sears has collaborated with celebrities who are dominant…