Category: Ethnocentrism
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Determinants Of Consumer Ethnocentrism For University Students In Tanzania
Consumer ethnocentrism (Shimp and Sharma, 1987) refers to the tendency on how customers or individuals perceive foreign-made products and domestically produced products, whereby some are highly ethnocentric and others are non-ethnocentric . Ethnocentric individuals believe that buying products from abroad results into adeverse economic effects such as decline in economic activities, decline in domestic employment…
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Determinants Of Consumer Ethnocentrism For University Students In Tanzania
Consumer ethnocentrism (Shimp and Sharma, 1987) refers to the tendency on how customers or individuals perceive foreign-made products and domestically produced products, whereby some are highly ethnocentric and others are non-ethnocentric . Ethnocentric individuals believe that buying products from abroad results into adeverse economic effects such as decline in economic activities, decline in domestic employment…