Category: IKEA

  • Ikea’s History, Legal Structure And Warranties

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    HISTORY The thought of owning his own business intrigued young Ingvar Kamprad, for at the age of six, in 1931, Kamprad began selling matches. But this idea/passion quickly grew as Kamprad learnt to bulk buy and resell the matches to earn a larger profit. As he grew older it expanded into selling flower seeds, all…

  • IKEA Company: Overview And CSR Analysis

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    Introduction What is Corporate Social Responsibility? Corporate Social Responsibility, also known as CSR, is when a corporation has a degree of responsibility, which not only falls in the category of the economic consequences of their activities, but also for the environmental and social implications. The key factors of CSR are the economic, social and environmental…

  • IKEA Furniture Company: Business Strategy, Swot Analysis And Porters 5 Forces

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    Company Introduction IKEA is known as one of the most successful global retailers that the world has ever seen. Known for their excellent customer fulfillment system, warehousing techniques, good relationship with suppliers, etc., but most of all its furniture product line that delivers stylish quality at a low-cost strategy. The culture within the company is…

  • Target Market, Product, Price, Distribution And Promotion Of IKEA

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    INTRODUCTION IKEA is one of the largest store that produces varieties of furnishing items. Ikea produces very ecofriendly products that which are reusable and recyclable. Ikea has different branches around the world. It produces around 9500 varieties of furnishing products. Present ikea is one of the leading furnishing store. Customers choose, transport and assemble the…