Category: Lebron James

I feel like LeBron James is an amazing basketball player, but he’s also a community person. This short description by Chance the Rapper sums up the viewpoint Lebron receives by a large portion of the world. There are few people throughout history who have been capable of fighting through an upbringing like Lebron James, and…

Introduction to the Social Media Era and Athlete Branding This era we live in today embodies the most heightened state of social media relevance yet. For a person to be significant in this era they must have an influential social media presence. In any industry be it music, technology, show business or sports, an active…